About

Sweet and complex with notes of brown sugar, blackcurrant, plum and subtle orange, this is an exceptional example of Peruvian coffee. In 2024 we made the long trip to Jaen, a mountainous region in rural northern Peru. It's here that Velo de Novia begins its journey, grown by 20 smallholder producers farming high up in the hills. We visited three of those farms - Elias, Victor and Maximo. Each farm looked different, each farmer had their own way of working but one thing was clear: real care for the land and a quiet commitment to doing things well. We travelled with Caravela Coffee, a sourcing partner deeply embedded in the community here. Their PECA programme puts agronomists on the ground to work alongside producers, sharing what's working on other farms in the area.